Winter Promotional Videos
Regional content created to promote shoulder season
To kick off the year, we partnered with local media company Knack Factory to shoot a winter video series in late January and early February. These videos will be promoted on social media and YouTube encouraging shoulder-season visitation. The videos have all been shot and are have been released on our YouTube channel. A coordinated marketing push will be executed in the Fall/Winter.
The goal of this campaign was to showcase the region during the cooler months and to inspire travel during a time when local businesses could use a boost. It is no secret that Portland is quieter in the shoulder-season months, however there is no shortage of places to stay, eat, and play in the region.
We shot at numerous partner locations, including: breweries, restaurants, hotels, shops, and attractions. To engage with as many people as possible, we worked with different types of visitors, from a family with young children, to a young, newly married couple. We wanted to show how Portland is a destination for everyone to enjoy, and represent all kinds of visitors.
These four videos are going to be rolled out in the spring and promoted later in the year with a targeted digital marketing push. We are very excited to showcase these videos to attract more visitors all year long!
Arts, Eats, and Adventure
List of Participating Partners
Want to be involved next time?
If you’re interested in partnering with us on a future promotional video or press initiative, let us know. You can shoot us an email at firstname.lastname@example.org and tell us what you would be interested in working with us on in the future. It helps us get to know your priorities and objectives.
Knack Factory is a media company located in Portland, Maine, specializing in commercial video and content production. They have worked with numerous brands to help tell their stories, from local, small businesses, to non-profits, to products.