September 2025 Partner Newsletter
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In This Issue:
- Why Americans are Prioritizing Travel
- Kind Words From a Visitor
- Advertise in the 2026 Visitor’s Guide
- Partner of the Month
- Cowbell + Rock Row Partner Mixer
- Upcoming Industry Events
- New Visit Portland Team Member
- Featured B2B Partner
- New Partners
Americans are Prioritizing Travel

Longwoods International released their 100th American Travel Sentiment study. Below are four key takeaways from their findings:54% of travels either strongly agree or agree that they are ‘willing to reduce spending in other areas of my life to prioritize travel’, which indicates that despite financial concerns, travel is still top-of-mind for many travelers.
Travel demand reminans high with 91% of American travelers indicating plans to go somewhere in the next six months.
Three-quarter (75%) of travelers either strongly agree or agree that ‘Vacations are one of the things I most look forward to each year.’
One-third (32%) of travelers report that ‘travel is more important to me now’ after the COVID-19 pandemic, while only 11% report ‘travel is less important to me now.’
Kind Words from a Recent Visitor

Thank you for a great experience this past week (Tuesday, September 2) when my wife and I were able to visit your community when the Enchanted Princess stopped in Portland. We typically avoid the pre-determined excursions and instead look for someone local to show us the town. The Visitor Center folks that greeted us and helped us get started were beyond fantastic. Every single person was so kind, helpful and very friendly. What a fantastic first impression…. we were especially interested in seeing the Portland Head Light Lighthouse and boy did “Bob” our driver deliver. That was probably the best tour guide we have ever had… and we have had dozens over the years.
Your community seemed to welcoming, the parks were amazing, it was so clean, and the history of Portland far exceeded what I knew.
I don’t know exactly who to “thank” but I hope you will help me get this to those who made such a fantastic impression on us.
Appreciatively, Mark
Advertise in the 2026 visitor’s guide

We’re producing our 2026 Visitor’s Guide — the region’s premier travel planner, reaching more than 900,000 readers online and 150,000 in print.
Target your tourism marketing dollars toward the most qualified audience — travelers planning to visit our region and visitors already here seeking attractions, dining, and shopping.
Interested in advertising? Contact Musseit (Moose) M’Bareck today to learn more: moose@visitportland.com
Partner of the month and Cowbell Partner mixer

View our Partner of the Month! Our Partner of the Month Program seeks to highlight Visit Portland Partners who have shown extraordinary efforts in assisting our mission. Click here to see who we are honoring this month.

Thank you to those who attended our Partner Mixer at Rock Row Health Campus with delicious pub favorites from Cowbell Rock Row. And thank you to our hosts for a great evening of networking.
Join us for our next Partner Mixer at Bissell Brothers on Thursday, November 13. RSVP here
Interested in hosting a Partner Mixer in 2026? Reach out to learn more.
Upcoming Industry Events
- Exclusive to the local business communuity, you’re invitied to the private opening of minibar, the new 18-hole indoor minigolf course, sports bar and restaurant on October 14. RSVP here
- The Maine Tourism Association’s Tourism Workforce Summit will be on October 29 at the Harraseeket Inn. Learn more
- The HospitalityMaine 2025 Summit will take place on November 17-18 at the Samoset Resort. Learn more
New Team Member

Please join us in welcoming our new Media Coordinator, Whitney Riley.
Whitney is Visit Portland’s newest Media Coordinator. Hailing from Southern California, Whitney moved to Portland, Maine after graduating from Hamilton College with a degree in both Art and Sociology earlier this year. Last summer, she was a Social Digital Intern at HangarFour, a creative agency headquartered in New York City where she gained experience in social media marketing. In her free time, Whitney loves to draw, watch movies, and go on picnics. She is so excited to be joining the team at Visit Portland, and can’t wait to get to know our partners. Welcome Whitney
B2B Partner Feature: 401k plan for your team

As a fully bundled 401k and 403b provider, Human Interest works with any size business from 1-1000. They will build a customized plan for your business or organization so the plan fits your needs specifically. Learn more