Portland is calling campaign efforts

From September 1 to November 1, Visit Portland ran the “Portland is Calling” marketing campaign. We invited callers to leave a voicemail sharing why they love Portland or why they’ve always wanted to visit. We partnered with local businesses to create three prize bundles, with nine partners participating overall. The campaign focused on targeted ads to the Portland, Maine drive market, aiming to increase destination awareness among travelers within easy driving distance.

Prize Bundles

Package #1

1-night stay at Cambria Portland Downtown – Old Port
Activity Pass to the
Portland Museum of Art
Gift Card to Twelve

Package #2

1-night stay at Aloft Portland Downtown Waterfront
Activity Pass
to minibar
Gift Card to Saltwater Grille

Package #3

1-night stay at The Weldon Hotel
Activity Pass
to Portland Explorer
Gift Card to Boone’s Fish House & Oyster Room

analytics for our marketing efforts

Ad Performance (Aug 29 – Oct 31)
Meta Ads

84,869 total views
55,379 unique viewers
1,809 link clicks to the campaign blog

TikTok Ads (Aug 29 – Oct 31)

7,983 views
24 engagements

Blog Performance: “Portland is Calling” (Aug 29 – Oct 31)

1,459 total views
1,266 users
6,576 total events

Engagement & Follow-Up

25 voicemails received
Soundbites will be used in future marketing content
Prize winners will be asked to share photos or videos from their Portland experiences for additional promotional use