December 2025 Partner Newsletter
Read Full Campaign
In This Issue:
- Hilton 2026 Travel Trends
- Jamaica Relief Drive
- Submit Your Winter Weekday Deal
- Winter Campaign: Portland is Calling
- Partner of the Month
- Industry News + Events
- Featured B2B Partner
- New Partners
2026 Travel Trends
Hilton has released its 2026 trend report.
Here are some key takeaways:
- According to Hilton’s global research, respondents’ number one motivation to travel for leisure in 2026 is “to rest and recharge” (56%). Top desires also include spending time in nature (37%), improving mental health (36%), and spoiling themselves with “me time” (20%).
- While traveling, 86% of families prioritize dining together. Nearly half (48%) of travelers cook their own meals while away.
- 74% of participants say traveling has strengthened the family bond by participating in events related to their interests. More travelers are also encouraging their kids to bring friends along.
- As for method of travel, the open road is calling, and travelers are answering: A whopping 71% of Americans plan to drive on their next vacation.
Jamaica Relief Efforts
The Portland Regency & Spa is hosting a Jamaica Relief Drive to support our friends and coworkers impacted by Hurricane Melissa. Many of our hospitality employees come from Jamaica each year, and now—many have nothing to return home to.
Join The Portland Regency for a special Donation Drive Event, Wednesday, December 17th at Mariner’s Church from 4 to 8 PM. Enjoy food, drinks, and live music by Stream Reggae. Admission is free—just bring a donation.
Everyone who donates is entered to win a four-hundred-dollar Portland Regency gift card.
Support our community—and Jamaica—this holiday season.
CAN’T MAKE IT TO THE EVENT?
For additional drop-off locations and more information, find it here.
submit your
WINTER WEEKDAY DEAL
Food, Beverage, and Lodging Partners: don’t forget to submit your Winter Weekday deal.
Winter Weekdays will run Monday, January 5 -Thursday, April 30, 2026. Check out our Winter Wednesday website from last year here. Our new website for Winter Weekdays is under construction.
There is no cost to participate. Send us your mid-week deals, happy hour specials, events, etc. Anything that draws people to visit your business mid-week during the winter months.
wINTER cAMPAIGN:
pORTLAND iS CALLING
Our Portland Is Calling campaign invited visitors to share what draws them to Greater Portland. We received heartfelt and excited voicemails. Our getaway winners have now been selected.
Thank you to our partners for helping amplify this creative storytelling initiative and for continuing to make Portland a place people feel inspired to visit. View campaign efforts here.
vIEW OUR
pARTNER OF THE MONTH
Our Partner of the Month Program seeks to highlight Visit Portland Partners who have shown extraordinary efforts in assisting our mission.
Click here to see who we are honoring this month.
Industry News + Events
News
- Of those aware of America 250, 50% of travelers plan to celebrate the 250th anniversary of the United States by visiting historical sites and landmarks.
Data acquired from the latest Longwoods International Sentiment Study. Learn more
Events
- Save The Date for our annual meeting, The Destination Summit, which will be held on April 8, 2026, at The University of Southern Maine’s Abromson Center in Portland. Learn more
fEATURED b2B PARTNER
Kennebec Savings Bank is a $1.7 billion state-chartered community bank, part of a mutual organization, with a team of 200 employees and offices across the state. Combining quality banking expertise with a passion for community, KSB provides dedicated, personalized customer service and demonstrate a commitment to local communities. Learn more
