Read Full Campaign
In This Issue:
- New Website Launch
- Holiday Travel Predictions
- Visit Portland Upcoming Events
- Partner Mixer
- Jack and Jill Late Stage Cancer Foundation Trip to Portland
- Winter Weekdays
- Meeting Planner FAM Tour
- Noteworthy Industry Events
- Portland in the Press
- Visitor Guide Ad Info
- Partner of the Month
- Featured B2B Partner
- New Partners
New Brand, New Website
New Visit Portland Logo.
We recently unveiled a new brand identity for Visit Portland, including a new logo, color palette, typography, and tone, all brought to life on our newly redesigned website.
At the center of it all is our new tagline: City of the Sea. Almost everything about Portland- its history, its food, its daily rhythm- is shaped by Casco Bay.
But Greater Portland is more than its coastline. It’s Coastal with Character, and that character comes from the people who live and work here. Our new brand is built to tell their stories alongside the destination’s, because that’s what makes this place worth visiting.
Holiday Travel Predictions
Here are some takeaways from the latest Longwoods International American Travel Sentiment Study:
- Gas prices are a growing factor. 41% of travelers are taking fewer trips (up 5.4 pts from September), and 37% are choosing destinations closer to home.
- Holiday spending is tightening. 35% plan to spend less on holiday travel than last year (up 10.9 pts), and 78% plan to spend the same or less.
- Most holiday travelers are driving. 53% will travel by car, compared to 24% by plane.
- Family comes first. 75% plan to visit friends and relatives, followed by shopping and seeing holiday lights (49% each).
Join us at Bayside Bowl for our Next Partner Mixer
Our next Partner Mixer this Thursday will take place at the Mezzanine space of Bayside Bowl. Enjoy beverages and light bites while networking with fellow industry peers and Visit Portland staff. Mixers are free for partners and their staff to attend.
Thursday, November 12, 2026
4:30 PM-6:30 PM
Bayside Bowl | 58 Alder St, Portland
Jack and Jill Late Stage Cancer Foundation Trip to Greater Portland, Maine
Visit Portland was honored to sponsor a family’s trip to Greater Portland through the Jack & Jill Late Stage Cancer Foundation (JAJF). Since 2006, JAJF has sent families facing late-stage cancer on memory-making trips, WOW! Experiences, prescribed by their oncologists as a timeout from cancer so children can create lasting memories with a parent while they can.
This visit wouldn’t have been possible without the generosity of our partners, who donated in-kind lodging, meals and experiences: Inn by the Sea, Acadia Wilderness Lodge, Hilton Garden Inn Portland Downtown Waterfront, Scales, DiMillo’s On the Water and the Maine Narrow Gauge Railroad Company & Museum. Thank you for helping us welcome this family with true Maine hospitality.
Submit Deal for Winter Weekdays
Winter Weekdays is returning this winter, and we’d love to feature your business. The campaign helps drive midweek traffic to Greater Portland restaurants, breweries, cafés, bars, and lodging during the slower winter months.
Food, Beverage, and Lodging Partners: don’t forget to submit your Winter Weekday deal.
Winter Weekdays will run January 4 – March 31, 2027. Check out our Winter Weekdays website here.
There is no cost to participate. Send us your midweek deals, happy-hour specials, events, etc., to encourage people to visit your business during the winter months. We’ll list your deal on the Winter Weekdays website and promote it to visitors and locals looking for a reason to get out and enjoy winter in Maine.
We Hosted a Meeting Planner FAM Tour
Visit Portland welcomed a group of vetted meeting planners actively sourcing New England for our October 18–21 FAM, showcasing Greater Portland’s hotels, event venues, dining, and coastal experiences. Through site tours and time with local partners, planners explored possibilities for future meetings and events while building valuable connections.
Thank you to our partners: Holiday Inn by the Bay, Porthole Restaurant & Pub, Westin Portland Harborview, Thompson’s Point, Moxy Hotel Thompson’s Point, Residence Inn by Marriott Portland Thompson’s Point, Après, Bissell Brothers, Portland Beer Hub, Portland Explorer, David’s Restaurant, Cambria Hotel Portland Downtown Old Port, Portland Regency Hotel & Spa, Hilton Garden Inn Portland Downtown Waterfront, DiMillo’s, and Ri Ra Irish Pub for turning firsthand experiences into future business opportunities for our region!
Noteworthy Industry Events
- HospitalityMaine is hosting its Annual Summit at the Portland Sheraton at Sable Oaks on November 16-17. This trade show is for hospitality professionals to connect, converse, and be inspired by one another.
- Portland Regional Chamber of Commerce is hosting its next Eggs & Issues Session on “Maine’s Economic Crossroads: What to Expect in 2027” on December 10. Learn more here.
Portland in the Press
- CEO Magazine featured Maine Office of Tourism Director Carolann Ouellette in an interview about the “Flavor of Maine.” Read here.
- The Great American Beer Festival has released the list of 2026 winners, featuring Bissell Brothers, Allagash Brewing Company, and Orange Bike Brewing. See here.
Reserve Your Visitor Guide Ad Spot
Don’t miss your chance to be featured in Visit Portland’s 2027 Visitor Guide — one of our most valuable tools for reaching visitors planning their trip to Greater Portland. Ad space is limited and spots are filling up, so reach out today to Moose, Visit Portland’s Advertising Specialist, to secure your placement and make sure your business is front and center for next year’s travelers.
Cover of Visitor’s Guide. Photo credit: Harleigh Gastman
Event Space. Photo Credit: Holiday Inn by the BayPartner of the Month
Our Partner of the Month Program highlights Visit Portland Partners who have made extraordinary efforts to support our mission.
See this month’s honoree here.
Featured B2B Partner
Stay connected with AT&T at 63 Marginal Way. Shop the latest iPhones, Samsung Galaxy and Google Pixel devices, plus tablets, smartwatches, and accessories. Their team will help you find the right wireless plan, postpaid or prepaid, and can tell you about AT&T Home Internet, all backed by the AT&T Guarantee. View listing
AT&T Logo, Courtesy of AT&TNew Partners
Navis Cafe
Thames Landing
Sea Love Freeport
