IN THIS ISSUE
- Our 2022 Visitor’s Guide
- Portland Wine Week
- Summer Travel Predictions
- 2021 Visitor Information Statistics
- Carousel Ad Opportunity
- National Governor’s Association Conference Discounts
- Welcome New Partners
2022 VISITOR’S GUIDE
The new 2022 Greater Portland Visitor’s Guides are available for you to pick-up at the Visitor Information Center located at 14 Ocean Gateway Pier, Portland.
– Guides can be picked up Monday – Saturday, 11am – 2pm
– There are 50 guides per box and each box weighs 18 lbs
– The Guides are available free of charge
– They provide information on accommodations, attractions tours, dining, shopping, etc. and include area maps
If you are unable to pick-up the Visitor’s Guides at the Visitor Information Center, we can ship them to you via UPS Ground for $17.50/box.
SUMMER TRAVEL DEMAND PREDICTION
In recent earnings, hotels, airlines, and travel insights are reporting this summers travel demand is going to be at an all time high. On average six in ten Americans are planning at least one summer vacation. Despite the inflation of gas prices and lingering pandemic, the U.S. Travel Association predicts 35% of that number expect to travel more this summer than last.
However, nearly two-thirds of American travelers (63%) say rising gas prices will impact their decision to travel in the next six months.
2021 VISITOR INFORMATION STATISTICS
Throughout the 2021 season, the Maine Office of Tourism collected data to examine visitors’ journeys in their trips to Maine. This study followed the visitors trip in multiple steps, from pre-visit to traveler profile, trip experience to post-trip evaluation, and finishing at impact of tourism.
Some of the highlights from this study include:
- Visitor spending generated $2 billion in economic impact up 71.6%
- 2.46 million visitors in 2021 up 35% over 2020
- Greater Portland visitors spend more while in the region
- Direct spending supported 13,500 jobs with over $463 million in wages
- Only takes 129 visitors to the area to support 1 additional job
CAROUSEL AD OPPORTUNITY
Next month we will be running a series of carousel ad campaigns all around What to Do this Summer in Greater Portland. We will be boosting and targeting these to our feeder markets across New England and New York in addition to the 6 non-stop destinations the Portland Jetport expanded its routes to (Cincinnati, Columbus, Cleveland, Indianapolis, Milwaukee, and Pittsburgh) in an attempt to capitalize on their ongoing efforts and bring extra exposure to those markets.
Each participating partner will get a chance to submit a photo, tagline, and link ($95)
If you’re interested in this opportunity, let us know and we will reserve your spot. Deadline for participating is Thursday, June 2.
NATIONAL GOVERNOR’S CONFERENCE
“SHOW YOUR BADGE” DISCOUNT OPPORTUNITY
This July, Maine will be hosting the National Governor’s Association Annual Summer Meeting. This conference will bring together all the U.S. Governors as well as approximately 600 additional attendees. We fully expect attendees to expand their trip into a vacation.
Visit Portland is organizing a “SHOW YOUR BADGE” discount program. If you would like to offer a discount to any conference attendee please let us know. Your business will be listed on their conference app for all to see.
Please fill out the form to participate.
Take advantage of your partnership. Utilize your dashboard to submit deals, events, and update your web listing. Or check out our partner pro-tips for more ways to engage.
Keep us in the loop, send us any contact changes and/or staffing updates, whenever your business has changes.
For all PARTNER Inquiries + Outreach
Director of Business + Partner Development