What We Do
Driving Tourism + Our Economy
Ever wonder where all Greater Portland’s visitors come from? Or why the region consistently ranks among various destination lists? It’s not just the organic appeal of stunning landscapes and scenic rocky coasts. Our dedicated marketing efforts play a crucial role in putting our region on the map.
What's Happening
Here’s what we’ve been working on—from innovative marketing projects and real-time destination data to hands-on opportunities that make a difference. Whether it’s participating in regional campaigns, joining local collaborations, or rolling up your sleeves for efforts like our recent community clean-up day, there are more ways than ever to get involved and show your support for the Greater Portland region.
What We Do
We do what most people this just happens! Visit Portland ensures that our destination is at the top of mind through innovative marketing programs that reach potential visitors and influence millions to visit Maine annually.
OUR VISION
Greater Portland is Maine’s vibrant core – where beauty, grit, and a welcoming community invite everyone to visit, from everywhere, all year, over and over.
OUR MISSION
Visit Portland enriches Greater Portland’s economy through tourism marketing and promotion, elevating community businesses, and a commitment to an inclusive, prosperous, and sustainable future for all.
Travel Segments
Through a sophisticated marketing and public relations strategy, we effectively inform millions of visitors, meeting and event planners, couples, media, and tour operators about our destination year-round. Ultimately, Visit Portland attracts these travelers to our region, generating billions of dollars for the local economy.
Our Place in the Community
Visit Portland serves as a facilitator for tourism and local business growth in Greater Portland, Maine. We collaborate closely with local entities such as the Portland Regional Chamber of Commerce, Portland Downtown, and Creative Portland, as well as with statewide organizations, to deliver positive experiences for visitors and growth opportunities for our local business community. Through these partnerships, we ensure a vibrant and thriving environment for all who visit and reside in Greater Portland.
Our Team
Meet Our Team! We’re proud to showcase the dedicated professionals who make our organization truly exceptional. Each team member represents unique facets and skills that enrich our collective efforts. From group marketing and digital media to supporting local businesses and fostering partnerships, they bring expertise and passion to every aspect of our work. Get to know the faces that drive our success and discover how their diverse talents contribute to our vibrant community.
Visit Portland Community FAQS
WHAT IS A CVB?
A CVB, or Convention and Visitors Bureau, is a non-profit organization that promotes a specific destination to attract visitors (both domestic and international), travel writers/PR, conventions, conferences, weddings, sports, and events. Our primary goal is to market the region, taking on the role of Destination Marketing Organization (DMO) for Greater Portland, Maine.
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HOW IS VISIT PORTLAND DIFFERENT FROM A CHAMBER OF COMMERCE?
The Chamber of Commerce focuses on boosting the local economy by bringing new businesses into the area. Visit Portland focuses on boosting the local economy by bringing tourism, conventions, meetings, and events into the area and state.
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WHAT DOES A DMO DO FOR A POTENTIAL VISITOR OR EVENT PLANNER?
For visitors, a DMO is like a key to the city. As a balanced resource, we can serve as a broker and an official point of contact for convention and event planners, tour operators and visitors. Our staff assists planners with meeting/event preparation and encourages business travelers and visitors alike to visit local historic, cultural and recreational sites.
We save visitors’ time and energy as we are a “one-stop shop” for local tourism interests.
We provide a full-range of information about our destination.
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WHY IS GROUP MARKETING + TOURISM IMPORTANT?
Travel and tourism enhance the quality of life for a local community by providing jobs, increasing tax dollars for improvement of services and infrastructure and attracting facilities like restaurants, shops, festivals, and cultural and sporting venues that cater to both visitors and local residents.
Tourism is one of America’s largest industries:
$704 billion in direct travel expenditures by domestic and international travelers.
$1.2 trillion in direct, indirect and induced tourism-related output.
$113 billion in tax revenue for local, state and federal governments generated by direct travel expenditures.
7.4 million direct travel-generated jobs.
$186 billion travel-generated payroll.
10.1 million American workers are directly or indirectly employed by travel.
Indeed, travel and tourism is an economic engine and DMOs are the key drivers.
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HOW DOES VISIT PORTLAND UTILIZE PARTNER DUES?
Partner dues allow Visit Portland to formulate and facilitate a professional marketing plan which reaches multiple target markets promoting Maine with a focus on the Greater Portland region.
Partners of Visit Portland receive benefits including publications listings, website listings, brochure distribution, sales leads/referrals, networking opportunities, and much more!
For more information about these Partner benefits contact us at partners@visitportland.com
Extend Your Marketing Reach
Learn more about the benefits of partnering with Visit Portland by contacting our Partnership team