Official Tourism Site for the Greater Portland Region of Maine


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Official Tourism Site of Greater Portland Maine
Rebranding | Visit Portland MaineMembers Visit Portland Maine
207-772-5800 |



The Greater Portland Convention + Visitors Bureau (CVB) rebranded our identity to "Visit Portland.” The unveiling was made at their 35th Annual Meeting hosted by the Holiday Inn By the Bay in Portland.

"Visit Portland is not only a call to action, it’s also an invitation,” says President + CEO Lynn Tillotson. "This is a more simplified way of engaging with visitors, and provides a clear message to locals that we are the Destination Marketing Organization (DMO) for Greater Portland.”

We revealed the new name and logo at our Annual Meeting while reporting on the previous year’s successes, trends in the industry, and expected goals for the upcoming season. The new brand was introduced with a humorous video showing the benefits of a more simplified identity. play video below

The name Visit Portland is critical in promoting Greater Portland’s distinct allure, while remaining committed to serving our regional partners - comprised of twelve surrounding towns in the metropolitan area as well as the Casco Bay islands.

The name change was largely driven by industry trends fueled by simplified web addresses as well as social media handles and hash tags. Over 200 metropolitan areas have adopted a similar rebranding, including Denver, Orlando, Milwaukee, Albuquerque, Pittsburgh, Savannah, Baltimore, Halifax, and London. This trademarked name change also helps to alleviate confusion by differentiating Maine’s largest regional DMO from that of its namesake town in Oregon that calls themselves "Travel Portland.”

The 2016 season had a record breaking year, which included Greater Portland hosting 5.4 million visitors (13% of overall Maine tourism visitors) spending $682 million with businesses in the area. These visitors to the region generated $67 million in taxes and created 11,500 jobs, with indications that the upcoming tourism season will be even stronger.

Founded in 1982, Visit Portland (also still registered as Convention + Visitors Bureau of Greater Portland) is a 501 (c)(6) nonprofit destination marketing organization. Visit Portland's mission is to stimulate the economic vitality of Greater Portland by soliciting and servicing conventions, meetings, groups, and visitors, and by promoting Greater Portland as a preferred destination.


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